Channel 9 interviewed Susan Harrow an author of a book “How to be on Oprah’s Show”.
She gave clear, succinct advice about the necessary criteria to even try to be on her show. I took notes (of course) and this are the key points:
- you need to walk before you can run so
- have local tv exposure
- have a message to tell
- be qualified and an expert in an area
- have a following
- feel comfortable to have a conversation with Oprah, and to think on your feet.
She suggested creating a story to up-sell to Harpo (not the product or service)
She suggested the following:
- create a story with people willing to appear on the show
- get some media training
Reflecting on the above, I think I have everything covered. I will design and write an actual segment though and submit that to Harpo. Off I go to work :-)
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